The Travel Pack is a deck of 32 cards containing bite-sized design exercises to unleash your inner creative genius. After hearing from IDEO.org’s Design Kit community about how challenging it can be to incorporate tools of design into day-to-day work, the deck includes tangible, actionable ways to learn, practice, and experiment. Exercises are divided into three sections—to get inspired, take creative risks, and test ideas in the real world. The deck’s visual language is part of the Design Kit family, but with its own dash of whimsy and play, using a playful illustration style and other hand-drawn elements.
The Travel Pack was launched as a Kickstarter campaign in 2017 and reached an original goal of $40,000 in less than 24 hours, and a stretch goal of $150,000 in 2 weeks.
Primary Role: Art Direction, Design Lead Studio:IDEO.org Design Direction: Adam Reineck, Shauna Carey Design Team: Anna Zylicz, Kristin Riger, Joan Encarnacion, Aska Mukuti Videography: H.P. Mendoza Marketing Team: Joyce Kim, Danielle Ola