MEDA, a financial services nonprofit that works with low-income, Latinx families in the Mission District of San Francisco, partnered with IDEO.org to help clients plan for their future in a reflective, confidence building way.
Budgeting can feel jargon-y and dry for coaches and clients alike. It is often easier to talk about life aspirations, like getting a job, starting a business, or parenting, than it is to set financial goals. The Viva Toolkit is a suite of tools that make make financial coaching an experience families can relate to, by grounding it in their dreams for the future. The visual language is friendly and approachable, and inspired by the vibrant colors, textures, and patterns found on the streets of the Mission.
Primary Role: Design Lead, Art Direction Studio:IDEO.org Partner: Mission Economic Development Agency (MEDA) Design Direction: Adam Reineck Design Team: Kristin Riger, Olenka Malarecka Illustrations: Olenka Malarecka Product Photography: Nicolas Zurcher